E-Marketing is an essential tool for business and a new business method with the great potential. It has the important role in enhancing competitive capacity of businesses and accelerating the process of national industrialization and modernization.

Through the application of information technology, businesses will exchange information, promote tourism and spread the image of local tourism to all people nationwide and worldwide.

At the workshop, participants were introduced about the role of e-commerce in enhancing competitive capacity for Vietnam’s tourism businesses; methods and e-marketing tool in tourism promotion and destination marketing.

In addition, the Vietnam Checkin International Tourism Joint-stock Company also presented system of Booking Engine which supports the application and implementation of E-marketing in hotels and resorts in Vietnam; benefits of travel agencies from selling tours on the website: http://mangdattour.vn.

The workshop also spent much time to discuss real situation and some solutions for application of information technology in Quang Binh tourism sector.

Reported by Minh Huyen
(www.quangbinh.gov.vn)